Goal: Creating a communication strategy that will help to meet business goals
Period: 1,5-2 weeks 
At this stage, we will develop the whole concept of the Instagram account, including the main goals, an image of the Villa and the whole experience that we are building, detailed content strategy, and visual concept. 
List of To-Dos: 
1.An interview with the Owner
2.Exploring the market and competition, defining the target audience
3.Creating communication strategy that helps to meet business goals
4.Content plan for the first month 
5.Visual concept 
6.Video concept and topics
7.Interactive video creation
8.Design of the feed for the first month according to the content plan
9.Scheduling times and reminders for stories
10.Curation and management of highlights