Goal: We will explain how to start working with PlanA, what are the advantages, and how it can be implemented in different kinds of businesses. 
 Content of all these three steps will be evenly included in monthly content plans in different formats: videos, infographics, motion design, stories, pictures posts, reels, or IGTV.
 Example of content:  Infographics about how much time and money a company is saving while using PlanA solution compared to when a company would try to reduce carbon emission by itself. 
 Along with informative content, we will include engaging content, mems, and jokes. Different types of content help to win the attention of different audiences.