Goal: creating the concept of Instagram account
Period: 1,5-2 weeks
On this stage we will develop the whole concept of Instagram account, including main goals, an image of an expert we are building, detailed content strategy and visual concept.
List of works:
1.An interview with Stephan
2.Creating main strategy including goals and desired image of an expert, areas of expertise and main content topics.
3.Content plan for the first month
4.Visual concept
5.A photoshoot
6.Design of the feed for the first month according to the content plan.