Goal:
Maximizing sales of the online shop through advertising campaigns on Facebook and Instagram.

Solution:
A/B tests of advertising, creating customized audiences via Facebook pixel, based on website visitors and customers.

Advertisements were changed each season according to the different needs of the audience. We used UTM marks for each advertisement to check its performance on Google Analytics.

Results
The share of sales gained by advertising on Facebook.com and Instagram.com increased from 8% to 25% of total sales.