1/14
We make social media great again
Make 2021 Count |
Main Goals
1. Raise awareness of the "Make 2021 Count" campaign
2. Raise consciousness of the companies about taking an action
3. Create different formats of video to post across a variety of channels
2. Raise consciousness of the companies about taking an action
3. Create different formats of video to post across a variety of channels
Communication Strategy
Inspiration
Looking at the most inspirational campaign of AirBnB the "Ring" in Australia, we can create a similar vibe of storytelling about the "Make 2021 Count".
By using emotional personal stories we can reach a variety of audiences of different ages. As human beings, we are all attached to our loved ones and family and this is something we would never want to harm.
By using emotional personal stories we can reach a variety of audiences of different ages. As human beings, we are all attached to our loved ones and family and this is something we would never want to harm.
Formats
Video script
We are the generation of MORE.
We all want MORE from our life.
MORE entertainment, MORE money, MORE luxury.
But will it really make us happy?
How about giving MORE to our planet this time?
MORE trees, MORE birds, MORE health, MORE happy people.
Our planet needs you now.
Think MORE. Do MORE - Make 2021 Count with PlanA
We all want MORE from our life.
MORE entertainment, MORE money, MORE luxury.
But will it really make us happy?
How about giving MORE to our planet this time?
MORE trees, MORE birds, MORE health, MORE happy people.
Our planet needs you now.
Think MORE. Do MORE - Make 2021 Count with PlanA
Thank you!
Follow us!
Follow us!
©️ 2020 All Rights Reserved, KRAFT DIGITAL