Goal:
Creation of the concept for the digital strategy

In this phase, we develop the entire strategic concept in consultation with the customer. We define relevant channels and establish a detailed content strategy.
To do this, we use the content already created and consider what additional content should be created.

Services:
✓ Creation of areas of expertise and key content topics.
✓ Visual and content concept planning incl. growth strategy
✓ Target group-oriented marketing strategy
✓ Creation of a brand book

Goal:
Manage and develop the existing Instagram account, populate the channel with photo and video content that is provided by the client in a new branded format.
Acquisition of new customers and growth of followers.

Services:
✓ Editing of photo and video content for feed and stories.
✓ 3-4 posts per week (English/Russian/Portuguese)
✓ monthly planning of the visual feed
✓ Building and maintaining highlights
✓ Research on the competitors and understanding of the audience
✓ Bio Optimisation
✓ Creation of Brand Design
✓ Creation of a monthly content plan for future post scheduling
✓ 8-10 stories per week
✓ constant research

Advertising can be used to gain more traction to the website and for personal goals. Placing advertisements highlights important posts to the target audience or generates new customers.

Testing settings, texts and graphics on different audiences is necessary to define the most efficient advertising campaign that brings the most favorable cost per follower. Ads are displayed to users who match predefined characteristics. These characteristics can be gender, age, geographical location, interests, or behavior.

Thus, users who are most likely to take the action specified in the campaign objective (e.g. email registration, purchase, contact) are selected.

Benefits of a complete advertising package:
✓ In-depth product analysis
✓ Niche analysis
✓ Determination of product strengths and weaknesses
✓ Determination of competitors
✓ Proposal development
✓ Draft sales funnel
✓ Definition of optimal advertising targets
✓ Working with the website as needed (GTM, Pixel, GA,)
✓ Creation of content to complement the advertising
✓ Determination of the target group
✓ Creating target groups to interact with (customer lists, pixels **, LAL ***)
✓ Setting up targeting ads
✓ AD campaign optimization
✓ Analysis of results
✓ Recommendations for product improvement
✓ Calculation of ROMI
✓ Scaling recommendations

Services:
✓ Editing of photo and video content for feed and stories.
✓ 3-4 posts per week (English/Russian/Portuguese)
✓ monthly planning of the visual feed
✓ Building and maintaining highlights
✓ Research on the competitors and understanding of the audience
✓ Bio Optimisation
✓ Creation of Brand Design
✓ Creation of a monthly content plan for future post scheduling
✓ 8-10 stories per week
✓ constant research

Instagram Account Strategy & Onboarding ( one time fee )
€500 + 19% VAT.

Instagram Account Strategy & Onboarding ( monthly )
€600 + 19% VAT.

In the first month, we focus on strategic direction, finding the design language and creation of all the templates for photo and video material.

Advertising Campaign Management Instagram: monthly
€800 + 19% VAT.
Advertising costs not included

Content Creation on Demand ( optional )
€35/h + 19% VAT. taking photos, videos on the spot, editing material