What we would change:
-Profile header and highlighters should be designed in accordance with Instagram's algorithms
 -The header should include the words by which the account will appear in searches
-Description should include a shortlist of services
-Contact details (link to the site, messengers, etc.) indicate a multilink like Taplink 
(now it leads here 
https://linktr.ee/holmesplacegermany but there is too much irrelevant information and people get lost instead of converting into a client and dropping into a sales funnel)
 -Make sure to post all discount information on Instagram, it's a very good communication channel with both potential and existing customers.
 -Engaging content that sells
By keeping in touch, and keeping people up to date with what's happening with the brand, we ensure that recognition and loyalty to the company grows.