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We make social media great again

Instagram Marketing for Henri Meijer

Digital Marketing / SMM

01. Main Goals

1. Rebrand personal Instagram account into a professional source of new clients. Keeping new and existing contacts updated about the Blind Spot Program. Make clear the current area of interests and expertise, current projects to increase the chances of new successful collaborations and bookings.

2. Promotion of Blind Spot Program among potential clients.

3. Advertising and attraction of potential clients.

4. Increase the number of bookings as a coach.

02. Stage One
The Launch
Goal: Creating the concept of an Instagram account and the power of selling

Period
: 1,5-2 weeks
At this stage, we will develop the whole concept of the Instagram account, including the main goals, an image of an expert we are building, detailed content strategy, and visual concept.

List of services
:
1.An interview with Henri
2.Creating areas of expertise and main content topics
3.Content plan for the first month
4.Visual concept
5.Video concept and topics
6.Design of the feed for the first month according to the content plan.
7.Scheduling times and reminders for stories
8.Curation and management of highlights that sell
03. Stage Two
Management
Goal: Management and structure of the Instagram account

Services
:
1.Creating a monthly content plan, including posts and stories
2.Two posts per week in English
3.Weekly guidelines for stories and reminders
4.Creating stories if needed 4-6 stories per week
5.Implementing collaborative techniques to gain followers: live streams, interviews with key members, etc.
6.Monthly reporting with results and statistics.
7.Highlight management
04. Promotion
Additionally we can offer promotion services to gain bigger publicity and more followers

1.Advertising
Running advertising to promote important posts among target audience or attract new followers.

We will test a lot of audience settings, texts and visuals to define the most efficient advertising campaign which will bring the cheapest cost per follower.

05. Visual feed
Working on visual feed we base on references from the client and work together to create an ideal visual implementation of a desired image.
06. List Of Services
Concept and Management of Instagram Account
Service:
1.Creating a monthly content plan, including posts and stories
2.Two posts per week in English
3.Weekly guidelines for stories
4.Creating stories if needed (4-6 stories per week)
5.Implementing collaborative techniques to gain followers: live streams, interviews with key members, etc.
6.Monthly report with results and mail statistics.
7.Highlight Management

Account Management Price: Monthly
€500 + 19% VAT

Advertising Price: Monthly Advertising (additionally)
€200 - €300 + 19% VAT
Running an advertising campaign to attract new customers, promote posts, or attract new followers.
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