Goal: Creating the concept of an Instagram account and the power of selling 
Period: 1,5-2 weeks 
At this stage, we will develop the whole concept of the Instagram account, including the main goals, an image of an expert we are building, detailed content strategy, and visual concept. 
List of services: 
1.An interview with Henri 
 2.Creating areas of expertise and main content topics
 3.Content plan for the first month 
 4.Visual concept 
 5.Video concept and topics
 6.Design of the feed for the first month according to the content plan.
7.Scheduling times and reminders for stories
8.Curation and management of highlights that sell